The Market for Separately Ticketed Suits Essay Example for Free

The Market for Separately Ticketed Suits Essay 1Versatility refers to the ability to mix-and-match items after the purchase. 2Traditional suits have low versatility as they are expected to be worn as a ‘whole’ suit (or uniform). 2. The traditional suit (TS) customer is different than the target customer for high-quality separates (HQS), as they have distinct preferences and exhibit different behavior. Firstly, the TS customer will require sales assistance, while the target customer for HQS will prefer to shop by self-service. Secondly, the TS customer likes to plan his purchase, while the target customer for HQS will most likely make his purchase spontaneously. Thirdly, the target customer for HQS prefers versatility in the form of choosing and customizing his own suit, while the TS customer does not mind purchasing the prescribed design of a business suit. Finally, the TS customer puts higher emphasis on achieving the ‘executive look’ when they make a purchase, while the target customer for HQS focuses on comfort and ease of purchase. 3. With regards to merchandising and marketing techniques, high quality separates (HQS) will offer a good fit with Jaymar Ruby (JR). As the Jaymar customer is already a quality-slack (or separates) customer, encouraging him to purchase other quality separates would be considerably easier. Hence, selling HQS in JR will seemingly be an expansion of the product line since JR already has a head-start in selling ‘separates’. In addition, the aggressive marketing strategies of JR would be put into good use when introducing this new segment of products into the market. However, it is worth noting that the quality of garments in JR seems to be in conflict with HQS, as JR’s garments are classified as 1 make (Exhibit 4), which is in the lower end of the ‘quality spectrum’. In spite of this, HQS will offer a good fit with JR as the competitive advantage reaped in initiating the separates business via JR outweighs the conflict in quality of garments. A possible solution to this issue is to communicate clearly to the customer that HQS are of a superior quality. 4. This will depend on the position that HSM will take. The separates customer ignores quality in preference to the ability to purchase more garments, and might not perceive any difference b etween HQS and low-quality separates (LQS). Hence, if no action is taken by HSM, the separates customer might still prefer LQS (since it costs lesser than HQS, and enables them to purchase more garments), and HSM will still face significant competitive threat from LQS. Therefore, HSM must be able to differentiate HQS such that the separates customer perceives distinct benefits in HQS as compared to LQS, which also justifies the difference in price. One example would be to market HQS strategically so as to convince the separates customer that higher quality will equate to higher comfort (since separates customer places emphasis on comfort), which justifies the higher prices charged for HQS. Thus, LQS could cater to the separates customer who prefers having the ability to purchase more garments (and hence, sacrificing ‘comfort’), while HQS could cater to the separates customer who does not mind paying a higher price for more ‘comfort’. Hence, if HSM is able to create perceived value for its HQS and communicate this message effectively, it will be able to successfully thwart the competitive threat from LQS in the short run. However, it should be noted that if HSM experiences success in selling HQS, companies of LQS will then consider upgrading to HQS, or new competitors could be attracted to the market. Therefore, in the long run, it is a likelihood that the competitive threat faced by HSM might then intensify. 5. HSM should introduce a line of HQS. Firstly, from the perceptual map, we can see clearly that HQS, LQS and TS each represent a different benefit combination, and hence, could cater to different segments of customers. As seen from the second question, the traditional suit customer and the target customer for HQS have distinct preferences and behavior, and HSM could thus better target the separates customer by introducing a line of HQS. In addition, as seen from the 3rd question, HSM will have a competitive advantage in selling HQS as the avenue chosen for starting the separates business (JR) is already selling quality slacks, and introducing HQS in JR would only be an expansion of the product line. Also, as mentioned in question 4, introducing a line of HQS will be able to thwart the competitive threat from LQS for the time being. Therefore, based on the above points, and that the current level of competition in the market for HQS is nearly non-existent, it is strongly recommended for HSM to introduce a line of HQS.

Joshua and the Children: Many Reasons :: Joshua and The Children Essays

Joshua and the Children: Many Reasons There were a lot of reasons Joseph Girzone titled his book "Joshua and the Children". I think the main reason for the title was because of Joshua’s purpose in the town. The author explains how Joshua is there to fulfill "his Father’s" promise. Joshua wants to teach all the children of the town to get along and be at peace with each other. Joshua says it is too late for the adults to learn the way, who have lived hateful lives. Joshua must turn to the children if he wishes to change the future. He believes that if he teaches the children to not hate, and to respect others, regardless of racial or ethnic differences, then the world will improve when they become adults. This new generation will then bring happiness to the world. Joshua knows that these children were victims of their parents’ wrongdoings. He knows that they were born into a society filled with hate. Hate for members of a different race. Hate without reasoning. He feels it is wron g what the adults are doing to the children. They are being brought up to believe that it is OK to mistreat somebody who is "different" from you. This is why Joshua felt he should teach the children, and not the adults. Once Joshua started to communicate with the children, and got to know them better the adults were amazed at how Joshua related to the children so well. He knew their names right from the second he met them, he played their games, and he even let himself lose at them too. Eventually the adults in the town began to realize that whoever this Joshua really was, he was a role model for each and every one of them. The Muslim boy was a very important character in this book. He and one his friends went down to the square where Joshua met with the children every day. His friend told Joshua that the boy was blind. Everybody in the square watched in disbelief as Joshua cured the boy’s blindness with the touch of his hand. The boy’s family were the weapons distributors. After seeing that Joshua was able to fix their boy, they too became good people and thus, making the town a better place. The final event in the story that showed peace was achieved was a soccer game with the Catholics playing against the Protestants.

A Visit to an Amusement Park Essay

On the day of my thirteenth birthday, I was really excited since I was going to an amusement park for the first time in my life. So me and some of my friends I had invited, got into the car with my mom and dad, ready to have the time of our lives at the amusement park. On reaching the park, we bought tickets for everyone and entered the park. The only fitting description for it was â€Å"amazing†. I was really spellbound. Everywhere people were moving excitedly from one ride to another, funny music drifted to our ears along with the screams of laughter from every direction, people dressed up like clowns were entertaining the kids, and the most exciting was the rollercoaster, it looped in and out of nowhere and ran up and down and spun around in a crazy manner. My parents handed me some money and told us to enjoy the rides. We first queued up for the roller coaster, which was the greatest attraction of all. Soon we were seated on the ride and held on to the bars holding us firm ly to our seats. The next ten minutes was a blur of screams, the wind whizzing through our hair, laughter and tightly closed eyes. We descended with shaky knees and dizzy heads, but with faces full of broad grins and adrenaline pulsing through our body. We headed straight for the bumper cars and soon started bumping into each other with as much force as we could, enjoying ourselves thoroughly. Then we went for those shooting games in which you get a prize if you hit the target. Ready to show our shooting skills, we were soon loaded with video game prizes and some soft toys which didn’t make us happy since the age for playing with soft toys was long gone for us. Still, we took them since we had won them. Then came the most scary part, The Freaky House. Rumors had it that once you entered it, you never came out the same. So, being thirteen year old teenagers, and claiming not to be afraid of anything we entered the house with heads held high, but came out of it with goosepimples on our hands and our hearts thumping loudly against our chests. To top all this we were shaking from head to foot, with all those scary images in our heads which would haunt us throughout our lives. During all this we hadn’t noticed time fly and it was getting dark, so we entered an indoor restaurant where we were joined by our parents and we ordered a birthday boy special meal for me and burgers, pizzas and sodas for everyone else. We ate and drank and told my parents what we had done that day. Finally we all returned home and said our  goodbyes I lay on my bed, with the images of all the fun I had that day replaying in my mind constantly.

Why Has the Industrialization in the Nineteenth Century...

Napoleon Bonaparte’s main aim is to keep himself in power by using social, economic, and political means. Napoleon attempts to maintain his power through social policies. The Concordat of 1801 is an agreement between the Pope and Napoleon which allows for the Catholic Churches to return to France. This is significant because it allows for Napoleon to not only win over the people of France by returning their religion to them, but the agreement also gives Napoleon easy access to spreading propaganda. With the help of the church, Napoleon can also promote conscription and increase the size of his army in order to maintain his control over a majority of Europe. Napoleon uses censorship to hide or give false information to the people of France. With the help of the prefects in each department, Napoleon essentially has total control of the information the people of France can or cannot know, allowing him to maintain a positive persona in France. Napoleon recognizes that in order to avoid another revolution and to maintain power, he must manipulate the society. Napoleon attempts to use economic means to keep himself in power. First, Napoleon institutes the Continental System in 1806 as an attempt to weaken Great Britain’s economy. The Royal Navy is practically undefeatable at this time and it is obvious that Great Britain rules the seas. Napoleon quickly discovers he cannot defeat the island of Great Britain by attacking with his army, after his lose at the Battle of Trafalgar,Show MoreRelatedAPWH Ch1306 Words   |  7 Pagescompare to the College Board’s? What explains the similarities and the differences? Why do you suppose the periodization in world history can be so controversial? UNIT 1 CHAPTER 1: Historical Thinking Skill Exercise: Historical Argumentation: On pages 26-43 of this text, how does the author explain the emergence of agriculture? What inferences does he make? 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